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Our Business Strategy

For the past five years, we have consistently followed a two-part strategy:

Improving the Profitability of Our Base Businesses

First, we are improving the profitability of our five base businesses by selecting the right assets and driving for first quartile performance (top 25 per cent ranking of our peers).

Delivering Long-Term Profitable Growth

Second, we’re taking a disciplined approach to profitable growth by:

  • Leveraging existing assets;
  • Seeking new opportunities with a focus on long-life assets;
  • Building a balanced exploration program.

This strategy will deliver a strong, sustainable North American presence and a growing international presence which together will replace reserves and support sustained production over time.

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Our Principles In Action
 
2008 Annual Report
 


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