Fuelling Athlete and Coaching
Excellence (FACE)^TM

The Fuelling Athlete and Coaching Excellence program focuses on providing equal funding to developing Olympic and Paralympic athletes and their coaches. FACE™ helps to provide the athlete and their coach with the resources necessary to close the gap and achieve national carded status for the athlete in the short term, and improve coaching skills over the long term.

In cooperation with our partners, the FACE™ program provides 50 up-and-coming pre-carded athlete and coach pairings with an $8,000 grant. Pre-carded athletes do not receive any government funding and are dependent on programs like FACE™ to pursue their dreams. Coaches who receive grants use the funding to build their skills or purchase equipment that can be used to benefit multiple athletes within the same sport discipline.

All Olympic and Paralympic sports are eligible for FACE™ program funding and follow criteria established by Petro-Canada and the Canadian Olympic Committee to qualify.

What is truly unique about our FACE™ program is that it supports our Canadian athletes long before they become Olympic or Paralympic heroes and household names. The path to the podium can be a long and difficult one, and through the FACE™ program, we are there for our athletes at the onset of their Olympic or Paralympic journey.

To date, the FACE™ program has helped over 2,300 Canadian athletes and their coaches by providing more than $8 million dollars in direct financial support.

Athletes and coaches are not required to submit their application. National Sport Organizations (NSO) will select and nominate candidates across Canada who will best benefit from the funding. The Canadian Olympic and Paralympic committees work with NSOs and the Coaching Association of Canada to select the final grant recipients.

View the 2013 FACE™ recipients
View the 2012 FACE™ recipients
View the 2011 FACE™ recipients