Reimagining our logo through Indigenous beadwork – Part 2
As a company, we are in a unique position to use our platforms to provide space for Indigenous Peoples to share their experiences and history, and to reclaim their identity, language, culture and nationhood. One way we’ve done this is to commission Indigenous artists to create murals at six of our locations across Canada to commemorate National Day for Truth and Reconciliation. You can read more about these artists and see their work.
Our beaded logo project is another way we use our platforms to showcase Indigenous culture. We’ve commissioned artists from several First Nation communities across Canada to design their own version of a beaded Petro-Canada logo. Our initial plan was to choose one to digitize and share to acknowledge the history and experiences of Indigenous peoples as well as celebrate our relationships. But after seeing all the artists’ designs, we wanted to share all of them – along with the stories of each of the artists – with Canadians.
In a previous article, we shared the history of our beaded logo project, along with the logos and stories of four of the artists. Here, we’re pleased to introduce another four along with their beaded logo designs.
Many thanks to these artists for their contributions to this project and sharing their stories! We are honoured to share them with you. You can also learn about the first four artists who created logos for our beaded logo project. And look for an introduction to our final artist in a few days.