A skier going down a steep mountain slope.

Supporting Canadian athletes with programs and awards.

For our coaches.

We partner with the Coaching Association of Canada (CAC) to support our coaches in their journey to fuel the dreams of our athletes. In addition to the support given to coaches through our FACE™ grants, other support includes:

Petro-Canada Sport Leadership Sportif Conference

This annual event is the largest gathering of sport educators and coaches in North America.

Coaching Excellence Awards

In partnership with the CAC, we recognize coaches of medal winning athletes. We honour the recipients at an annual Sports Leadership Awards Gala.

Coaches' Recognition Evening

During each Olympic Games, we hold this event to recognize Team Canada's coaches.

For our athletes' families.

Canadian Athlete Family Program

We believe one of the best ways for Petro-Canada to support Canadian Olympic athletes and Paralympic athletes is to help their biggest supporters — their families — be there to see them compete. That’s why in 2010, we launched the Canadian Athlete Family Program. This first-of-its-kind initiative allowed over 500 athletes' family members to watch their loved ones compete live at the 2010 Vancouver Olympic and Paralympic Winter Games.

We continued this support through a ticketing program that ensured the families of Canadian Olympians and Paralympians competing at each Games since Vancouver have had the opportunity to watch their athletes compete live — and that Canadian athletes had their own personal cheering section.

For our athletes.

James Worrall Flag Bearer Award

Since 2002, we have presented the James Worrall Flag Bearer Award to the athletes chosen to lead Team Canada into the Olympic Stadium. Paralympic athletes also began receiving this award in 2004.

James Worrall

Competing for Canada in the 1936 Olympic Games, James Worrall was also the flag bearer for the team. After his athletic career, Mr. Worrall became an ambassador worldwide for the Canadian Olympic Movement.

The award

Designed by renowned Canadian artist Micah Lexier, the award is just as solid, impressive and undeniably Canadian as the athletes on our teams.